Services
Grow Your Customer Base Through Data & Insight
Proven Scalable Performance
By leveraging a cutting-edge technology stack, we build holistic growth marketing programs designed to efficiently scale and advance your brand mission. We specialize in multi-channel advertising management & measurement, ad creative process development, first-party data optimization, and bespoke growth strategies. Our offering services brands at all maturity levels: from launch and product‑market fit discovery, through scale, retention, and loyalty.
Social Media Advertising
Connect with your audience through meaningful interactions across social media networks. Our channel-agnostic approach helps clients meet their audience where they are today. This service includes conversion generation, social engagement on paid posts, and brand awareness to net new audiences. Split and lift tests are built into the paid social program. We regularly launch platform-funded beta tests through our agency partnerships.
Search Engine Marketing
Our SEM program leverages machine learning to amplify the impact of audiences, creatives, and intent signals across placements, including GMAIL, Maps, YouTube, Search, Display, and Discover. This service expands reach through platforms like YouTube while capturing demand for high-potential keywords on search. Local search activations are included within our SEM offering as well.
CRM Management
Discover the untapped potential in your email & message marketing campaigns. This service includes strategic guidance, creative development, testing, deployment, and analysis. Extract the highest level of value with our CRM management. Our CRM service includes audience behavior analysis, list hygiene, deliverability, and areas of opportunity.
Lead Generation & First-Party Data Management
Future-proof your business by taking a strategic approach to your valuable first-party data. This program analyzes and segments available first-party data to unlock the potential of your existing community. Behavioral insights connect to new campaigns that capture opt-ins for direct marketing services like email and SMS. This program also builds platform-specific first-party data to improve optimization strategies.
Creative Optimization
Creative connects your brand voice with your audience. It is the single most important aspect of paid media campaigns. Creative optimization is taken to the next level with our proprietary testing methodology, Create To Perform. This data-backed, cyclical process identifies areas of opportunity to expand reach into new audiences while improving performance within existing communities.
Programmatic Display
Display networks offer incredible reach by leveraging the vast ad inventory available online. This service combines reach and relevancy to drive lower-funnel conversions for audiences that are close to converting. Prospecting to new users through identity-resilient contextual targeting adds another layer of acquisition to the media mix.
Performance TV Advertising
TV advertising is experiencing a programmatic boom through Connected TV. Marketers can buy media programmatically and include CTV as a compelling channel to their media mix. This service is primarily focused on performance CTV advertising by optimizing towards a quantifiable objective. Both audience re-engagement and new user prospecting tests are included in our CTV program.
Business Intelligence & Analytics
Our best-in-class reporting includes a custom live performance dashboard that combines data from multiple sources. Capabilities include analytics design, attribution modeling, media mix modeling, LTV analytics, ROAS measurement, and cohort analysis. Monthly & quarterly reports analyze data across all channels to give brands an actionable understanding of their digital business. In addition to historical data analysis, this service leverages AI for proactive analytical insights as well as predictive forecasting.
Featured Partners
Methodologies
How We Work
MRKT IQ
MRKT IQ (MIQ) is our proprietary first party data analytics protocol designed to spark and stoke meaningful connections with your best customers - all while increasing Customer Lifetime Value (LTV) and lowering Customer Acquisition Costs (CAC).
1.Performance Audit
Thoroughly audit your existing first-party data to uncover actionable insights that inform the MIQ activation plan. This audit is designed to identify areas for immediate impact as well as gaps in the retention funnel to build long-term growth.
2.Activation Plan
Reference the findings from the performance audit to create an actionable plan for improving retention and Customer Lifetime Value. This plan outlines the cross-channel strategy, paid media budget allocation, and performance targets to align our teams on what’s considered a success.
3.Creative Strategy
Develop segmented messaging concepts within the existing community to build direct relationships. The goal of MIQ creative is to prove value quickly for an individual submitting their personal data.
4.Platform Segmentation
Improve the effectiveness of MIQ through consistent audience cohorts across platforms. This step defines, generates, and sends audience segments to multiple destinations. The structure captures data on how different segments engage across channels.
5.Learn & Adapt
Measure how the activation plan ties into the projections for Customer Lifetime Value. This ongoing report also analyzes secondary KPIs based on engagement to learn what’s working and adapt the strategy.
Create to Perform
Create to Perform (CTP) is our creative asset optimization program which uses a cyclical methodology to test, quantify, and continually improve creative output across all digital media platforms.
1.Learn
Identify marketing-ready, core brand concepts through our collaborative process aimed at clearly defining key barriers to entry and relevant motivators to purchase - all specific to your customer, industry seasonality and business goals.
2.Ideate
Strategically prioritize your most impactful marketing concepts to advance onto the initial stage of performance branding execution.
3.Create
Align direct-to-consumer best practices with informed creative decision-making to execute carefully branded creative outputs; geared toward highly native, yet performance-driven content.
4.Test
Structure KPI specific hypotheses and clear testing parameters to allow for opportunity-rich outcomes and direct pathways toward future concept optimization.
5.Measure
Capture and analyze key engagement markers to uncover ‘winning’ brand concepts and further connect actionable insights toward elaborative testing.
6.Enhance
Pull from learnings, including top-performing creative, assets and messaging, to strategically iterate on continual content exploration, advanced audience structuring and cross-channel placements.
Industries
Where We Work
- Fashion & Apparel
- Luxury
- Jewelry
- Accessories
- Beauty
- Fragrance
- Home
- Footwear
- Experiential | Events
- Tech | SAAS
- Food | Beverage
- Wellness | Health | Fitness
Volunteering & Mentorship
Mentoring
Supports early-stage entrepreneurs with performance marketing advisory & mentorship. The leadership team is also available for speaking engagements & events as well as press inquires.
Volunteering
As leaders in our space, we continue to support the growth and advancement of the collective industry through hands-on and virtual volunteering across professional and education sectors.
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