Ulla Johnson

Increasing interaction value during a pandemic
For years, the brand has enjoyed consistent growth surrounding their widely revered, in-person seasonal presentations. However, as the fashion landscape continued to evolve significantly post-pandemic, so too did the brand’s focus on the development of a more active online community. One that could be armed with stronger avenues of interaction, exploration and conversion. Never was this more true than during New York Fashion Week.

Bridging the gap between in-person fashion show and digital audience

Maison MRKT acted early and seamlessly integrated a bespoke, bifurcated solution into the brand’s seasonal growth strategy:

Phase 1
Focus on increasing lead generation and awareness for the livestream of the show.

Phase 2
Introduce a curated Instant Experience Ad to provide an interactive mobile experience and immediate conversion opportunities.

The highly engaging creative enabled people to watch the full show, explore lookbook photography, and shop trunk show pieces straight from the ad.

Ulla Johnson’s signature, bohemian-inspired style has quickly transported her from New York designer to global brand. As a long-time Maison MRKT client, our team has worked to amplify the brand’s trajectory through targeted awareness campaigns and diverse growth initiatives.

We created a ripple effect of engagement and results

1. Strong digital fashion show attendance thanks to a bump in awareness at very low costs per lead.

2. Exceptional ad engagement using the new Interactive Experience Ad.

3. A direct lift in sales for the subsequent Trunk Show event.

Together, we offered creative campaign technologies aimed at expanding and invigorating an active online audience with instant opportunities to interact and convert.